Umamiblog

Whoops. Got here way too late this morning and missed the welcome speech plus the first 20 mins of Nat Torkington’s speech. The goodie bag looks great and things around the conference hall look similar to 2006.

Nat Torkington
Nat presented well and only had minor hickups with his presentation with font issues that meant lot of text didn’t make it onto the slides. But he did really well dealing with it and probably had better audience attention because of it.

Nat talked about designing for the future using analogies from Victorian-era England. Strong messages were on measuring, gathering, and analysing data, then acting on it. The key trends he talked about were:

Growth
Growth in computing power just gets soaked up. We will use any addition power we create.

Media
Newspapers are dead and TV is starting to realise they have no control over their content. Journalism on the web (not citizen journalism) and what we’re seeing (more on the data message).

Immediacy
Users expect immediacy. Design for mobile devices! Ubiquity BUT they can be walled gardens.

People
They may be lazy and irrational but learn how they will act and react. Read Mind Hacks by Tim Stafford. Important notes: people focus on short-term gain, fairness, and the thrill of overcoming a challenge for the first time (hedonic adaption). We also overestimate our confidence.

Reality-based
Gather info. Admit you were right/wrong. Act based on the data.

Thoroughly enjoyable speech and a great session to start the conference.

Molly Holzschlag
Molly talked on why web standards aren’t. It was a good presentation on web standards but may have been a bit too focused for the whole audience. Slide design wasn’t necessarily poor but could be improved. Some really good questions were asked such as “have we failed on the ideology or has the ideology failed us?” “Is it standards vs. best practice or standards vs. interoperability?”. Molly has been working with web standards for 10 years!

Shawn Henry
Shawn spoke on making your website shine with accessibility. This was a tough ask with me because I don’t think anyone could beat Darren Fittler’s presso in 06. She used some great examples of people using mouth-sticks to type, or just their thumb. How is their experience compared to you assumptions on how people should use your site? The screen reader demo was good but it doesn’t top watching a blind Darren Fittler use it. Shawn finished with a good call to action – fight the good fight with accessibility.