Sony has brought out another Colour like no other advert for their Bravia range of LCD televisions. The first, you might remember, involved the launching of thousands of bouncy balls down some of San Francisco’s steeper streets. It was one of my favorite adverts ever and I remember seeing it at a cinema for the first time and being absolutely mesmerised by it. The ad also helped to launch Swede José González with his beautifully acoustic song ‘Heartbeats’.
So how do you follow that up? Explode 70,000 litres of paint all over a rather bland looking residential area In Glasgow. Spend 10 days setting up and filming, then a further 5 cleaning up.
I like it, it exudes the same original and creative thought that the first does. But, I still think the bouncy balls are better 
Watch it and decide for yourself – View the Bravia paint ad »
