Rowan was an excellent speaker who talked about TradeMe and boiled things down to 6 points. There are some really big numbers associated with TradeMe. These include that today 320,000 people will visit the site and they’ll spend 3 times as much time on TradeMe as they will on any other top ten site in NZ. This year TradeMe sold for $700million to Fairfax.
How did this happen?
#1 Build great websites and people will tell their friends
– understand your users
– and then get out of their way
#2 Be like electricity
– fast
– always available
– easy to use
“Does it make the boat go faster?”
#3 Let the server run the business
#4 Seed the community
– let people participate
– make people feel safe
– be honest
– listen when people tell you what sucks
#5 Measure everything
– identify constants
#6 This is not a beta
– Just try stuff
TradeMe has 56 staff and their offices are in the Stalinist looking Anvil House
