An email was sent around work today with the Honda Hate Something advertising campaign. As far as I can tell it was a UK rather than US campaign. We first saw the game which is an incredible Flash based game that takes an incredible amount of time to download, even on broadband. But, do try it.
Another email followed with the TV advert that the game supports, this is rather large at 7MB but is an incredible ad. Highly colourful and highly creative – I think it’s a fantastic way of driving product awareness but also helps to develop a lovemark for and with the Honda brand, but at 1.5 minutes long I wonder how many slots they could afford.
Flash game: http://www.unit9.com/grrrgame/
TV advert: /media/entries/05/08/10/Honda_Hate_Something.MPG
